Shareholder partners

The tourism organisation with responsibility for the Lucerne – Lake Lucerne Region is provided with broad-based support by its shareholder partners. Jointly owning 50% of the shareholder capital are two core shareholders: the trade association representing hotels in Lucerne and Tourismus Forum Luzern. There are three other cooperative shareholders, eight major shareholders and 21 rank-and-file shareholders.

Core shareholders

Luzern Hotels

Luzern Hotels is the professional association of hoteliers in the city of Lucerne and its immediate vicinity.

Tourismus Forum Luzern

Tourismus Forum Luzern aims to promote tourism in the city of Lucerne and Central Switzerland. TFL also offers an opportunity for exchanging ideas in a social context.

Cooperative shareholders

Gastro Luzern

Gastro Luzern has been active since 1903 as an association for Lucerne's restaurateurs, hoteliers and café owners and offers around 8,000 secure and future-oriented jobs.

Lucerne City

The administration of the City of Lucerne is committed to the interests of the city and its population.

Weggis Vitznau Rigi Tourismus

The Weggis Vitznau Rigi region is often referred to as the «Lucerne Riviera». The mild climate and numerous days of sunshine benefit southern plants such as palms, orchids and chestnut trees, which create a Mediterranean ambience here.

Major shareholders

Andermatt Swiss Alps AG

Andermatt Swiss Alps AG is committed to the development, planning, implementation and operation of the new, integrated holiday destination in the mountain village of Andermatt.

Bucherer AG

Family-owned Bucherer is one of Europe's largest watch and jewellery suppliers. An institution steeped in history, it offers its international clientele an extensive range of luxury timepieces and jewellery collections.

Bürgenstock Hotels & Resorts

The Bürgenstock Resort is nestled in the heart of Switzerland amid a breathtaking mountain landscape. Located 500 metres above Lake Lucerne, the Bürgenstock Resort operates four hotels, residence suites with hotel service, conferencing facilities, the Bürgenstock Alpine Spa boasting an unprecedented 10,000 m2, and numerous restaurants and bars.


Casagrande AG has roots going back to 1949, when Carlo and Kyra Casagrande-Marsh opened their first gift shop in Lucerne. More than half a century on, the souvenir and gift shops of this family-run enterprise continue to delight visitors from around the world.

Embassy Jewel AG

Embassy is a family-run business located in the heart of Switzerland. The world-famous watch and jewellery brand combines traditional and contemporary values in a unique way.

Grand Casino Luzern

The Grand Casino Luzern is a long-established entertainment venue that exudes a positive charisma far beyond Lucerne's boundaries. Gaming, dining, celebrating – thrilling.

Gübelin Holding AG

Family-owned Gübelin is renowned for its exquisite luxury jewellery, gemstone expertise and retail of the most sought-after luxury watch brands.

Rank-and-file shareholders

Bahnhofplatz Tiefgarage

Tiefgarage Bahnhofplatz AG is a leading and innovative multi-storey car park operator in the city of Lucerne.

Bergbahnen Engelberg-Trübsee-Titlis AG

The Titlis boasts Central Switzerland's highest accessible glacier as well as the largest skiing area in the Lake Lucerne Region. At an altitude of 3,020 metres, you can enjoy the magnificent Central Alps panorama.

Confiseur Bachmann AG

The market-leading Bachmann bakery and confectionery is a progressive and innovative family business in Central Switzerland with a 120-plus year tradition.


Brewed in the heart of Central Switzerland, Eichhof beer has been appreciated throughout the country for more than 180 years.

Engelberger Druck AG

Printing specialist Engelberger Druck AG has been in the same family for more than 120 years. It combines traditional values with state-of-the-art technology.

KKL Luzern

The KKL Luzern culture and convention centre plays host annually to 500 national and international events in the fields of culture, music, business and science.

Lucerne Festival

The Lucerne Festival ranks amongst the most renowned international festivals and is a magnet for the world's international artists and prestigious symphony orchestras.

Lucerne Cantonal Bank

Founded in 1850 and employing some 1,000 staff, Luzerner Kantonalbank AG is Canton Lucerne's foremost bank.

Messe Luzern AG

Boasting four large halls, three forum rooms and an extensive outdoor area, the Lucerne Exhibition Centre is the foremost address for trade fairs, events and congresses.

Pilatus-Bahnen AG

'Weather-maker', dragon's lair – and the steepest cogwheel railway in the world: the Pilatus, Lucerne's local mountain, is a peak more steeped in legend than many in the Lake Lucerne Region.

Rigi Bahnen AG

Whatever your reason for visiting the Rigi, the Queen of the Mountains is a constant source of surprises. Discover a large network of hiking trails, spectacular vantage points, pristine nature and numerous restaurants – plus the unique Rigi Kaltbad Mineral Baths and Spa.

SGV - Lake Lucerne Navigation Company

Lake Lucerne fascinates visitors with its scenic beauty, the attractions of inland navigation and the historical sites dotted around the shoreline. The pride of the SGV is its fleet of 20 ships, five of which are magnificently restored paddle steamers over 100 years old.

Sportbahnen Melchsee-Frutt

The Melchsee-Frutt, Melchtal and Kerns region presents itself as a family-friendly, multifaceted and nature-attuned holiday region in the heart of Switzerland.

Stadtkeller Luzern

With excellent food and beer brewed on the premises, the Stadtkeller restaurant in Lucerne offers a unique ambience and traditional Swiss folklore.

Stoosbahnen AG

Nestled in an attractive alpine landscape at the foot of the Fronalpstock, the Stoos ski and hiking region lies at around 1,300 metres above sea level. Stoos village can be reached by the world's steepest funicular railway or by aerial cableway.

UNESCO Biosphere Entlebuch

Switzerland's first biosphere reserve is a place of pristine moorland, rugged karst fields and delightful rolling hills. You would be hard pushed to find any other region in Switzerland possessing as many natural treasures as the Entlebuch.

Verkehrshaus - Swiss Museum of Transport

Offering a range of engaging and exciting settings, the Swiss Museum of Transport presents the development of transport and mobility on road, rail and water, as well as in the air and in space.

Wirtschaftsverband Stadt Luzern

The trade association of the city of Lucerne (WVL) is the mouthpiece of Lucerne's commercial sector. It is committed to maintaining Lucerne as a strong economic hub.


The Zentralbahn Railway operates a mainline network linking Lucerne with Engelberg-Titlis and Interlaken, thus providing access to a highly desirable slice of Switzerland.