Travel Trade

In the heart of Switzerland the Lucerne-Lake Lucerne Region awaits you with versatile and diversified holiday offers. Enjoy excursions to the close-by mountains or a trip on Lake Lucerne with a steamboat. We have countless summer and winter experiences, various museums and attractive festivals during the whole year for you.

Our Sales Team is at your disposal

Marco Zemp - Director Marketing & Sales

Manuela Casanova - Head of Markets


Market responsibilities: North America, India and GCC

Mark Meier - Market Manager Asia Pacific


Market responsibilities: China, Japan, Korea, Thailand, South East Asia, Australia and New Zealand

Sabrina Caprez-Bregy - Market Manager Europe & Brazil


Market responsibilities: UK, BeNeLux, Russia, Scandinavia, Spain, France, Brazil

Martina Frei - Market Manager Europe


Market responsibilities: Switzerland, Italy, Germany, Austria and Eastern Europe

Study Trips - Get to know Lucerne yourself

We will gladly support you in the organisation of your study trip to Lucerne. 

This offer is aimed at tour organisers and bus tour operators, travel agents, corporate customers and travel industry multipliers who already have or plan to have Lucerne in their range of travel offers.

Enquiry for Study Trips

Chapel Bridge Lucerne

Chapel Bridge Lucerne - the oldest wooden bridge of Europe / Photo: Robert Kittel


Useful information


Location and contact

Luzern Tourismus AG
Markt Management
Bahnhofstrase 3
6002 Luzern
+41 (0)41 227 17 06