Bucherer – your jeweller in Lucerne for luxury watches

During your sojourn in Lucerne, pay a visit to this old-established business on Schwanenplatz. You'll find numerous renowned watch brands alongside its own Carl F. Bucherer brand.

The boutique also stocks jewellery collections and one-off products. Using the finest materials and rare jewels, precious objects are made with meticulous attention to detail. The creativity and skill of the craftspeople are there for all to see in every item of jewellery.


The business was founded by Carl-Friedrich Bucherer and his wife Luise in 1888. They opened their first watch and jewellery shop in Lucerne. The company defied economic crises and the two World Wars and continued to grow. Today Bucherer is one of the largest watch and jewellery suppliers in Europe, with an extensive selection of Rolex and other luxury watches. The ateliers in Lucerne are home to experienced jewellery craftspeople and watchmakers who live and breathe traditional craftsmanship.


Location and contact

Bucherer AG
Schwanenplatz 5
6002 Luzern
+41 (0)41 369 77 00