In collaboration with TimeVallée, Gübelin presents its first flagship store in Switzerland, setting new standards in the luxury watch industry. The sophisticated shop design and generous product presentations immerse customers in an exciting and fascinating journey into the world of the most prestigious watch and jewellery houses. TimeVallée preserves the heritage and savoir-faire of fine watchmaking to offer watch lovers an exceptional range of luxury timepieces and outstanding service in an experiential boutique.

Lucerne, located in the heart of Switzerland, is closely linked to the history of watchmaking. Its long tradition as a holiday resort dates back to the middle of the 19th century. Luxurious hotels were opened along the Schweizerhofquais, which were appreciated by their guests, and a market for quality Swiss watches. Since then, Lucerne has developed into a hub for watches and jewellery. 

The House of Gübelin is a Swiss family business known for its exquisite high-end jewellery, gemstone expertise and as a provider of some of today's most coveted luxury watch brands. Founded in 1854, the company is inspired by the inner and outer beauty of fine gemstones and watches. The combination of jewellery, gemstones and watchmaking expertise is unique in the industry.