At Lucerne Tourism, we support sustainable development in the tourism industry by optimising our own operations and promoting nature-based and cultural opportunities for tourists travelling for both leisure and business. Our aim is to offer attractive experiences for guests which are economically beneficial to the region and as environmentally and socially responsible as possible.
Our sustainability targets and measures focus on the economy, society and the environment, and are enshrined in all of our strategic documents and agreements:
The Sustainable Tourism Opportunities Guide (Leitfaden «Nachhaltige Tourismusangebote») offers support with the development, implementation and marketing of sustainable opportunities for tourists. It was developed as part of the Innotour Project in collaboration with Lucerne Tourism and the UNESCO Biosphere Entlebuch as well as other Swiss destinations and the Lucerne University of Applied Sciences and Arts.