© Tamara Stalder

Travel Trade

In the heart of Switzerland the Lucerne-Lake Lucerne Region awaits you with versatile and diversified holiday offers. Enjoy excursions to the close-by mountains or a trip on Lake Lucerne with a steamboat. We have countless summer and winter experiences, various museums and attractive festivals during the whole year for you.

Lucerne-Lake Lucerne Region

Image and film material

Selection of image and video impressions

These images may be used in electronic and printed media (print productions, web, social media, eNewsletters, press & media) exclusively for tourism marketing purposes and for editorial use. When using these images, the respective copyright must be indicated. Neither Lucerne Tourism Ltd. nor the respective licence holder can be held responsible if the copyright information is violated (i.e. missing information).

Study trips

Get to know Lucerne for yourself

We will be happy to help you organise your study trip to Lucerne. This offer is aimed at tour and coach operators, travel agents, corporate customers and multipliers in the travel industry who have Lucerne in their range of offers or are planning to include it.

Coach transport in Lucerne

Information for tour operators and coach drivers

In order to enable the most efficient arrival and departure possible, tour operators and coach drivers are asked to observe the information on coach traffic in the city of Lucerne and to use the "iParkiere Bus" app to navigate their journey.

Highlights in the city of Lucerne

Top Sights

© Laila Bosco


© Elmar Bossard

When are you traveling to Lucerne?


© SGV, Roger Grütter


© Laila Bosco


© Laila Bosco

Sales Manual